Pixels and Waves
Adventures in Digital Art
January 2007 - Vol 2, Issue 1
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Dear Ignatius,
Convy

Winter has arrived here at headquarters with chilling temperatures... but not quite chilling enough to surmount the warm thoughts we're thinking regarding the upcoming happenings sure to take place this year. 2007 is looking to be very important... in more ways than one, for us all.

Here's hoping you enjoy this first issue of Volume 2... as always, do feel free to get in touch with feedback, let me know what you'd like to read here. I think it'd be interesting if someone sent in a short article, too, perhaps you... it would add a fresh voice to the mix. Think about it, OK?

Information! A little paraphrasing from Patrick McGoohan's The Prisoner, there, but it's completely true. That is indeed what people want from the internet. Information in any form... articles, directions, prices, lists, music, videos, even games and chat... it's all information.

That a 7 year old's first thought is to "Google it" should be a good harbinger of the increasing necessity of having every pertinent scrap of information on your products and services easily available online. Easily is the key word. Once visitors land on your front door, your home page, it must be clear to them where they need to go to find the information they seek. Decisions are made so quickly, in a few fleeting seconds, as to whether they click a button or click back to Google, that the need for clear visual impact with quick understanding becomes highly important. There mustn't be any possibility of mistaking what things are.

The site needs to be laid out by the designer in a manner that's graphically appealing, contextually understandable and practically compatible with the target market segment the website calls their own, while working in concert with engineering to create a seamless flow of data between all of the site components in a fully functional infrastructure. Once that integration of design and technology is in place, a business can be assured that the site will perform to their expectations.
It's always been exciting, and also relaxing, to create works of art on the computer... the digital revolution surely does allow us to create things that we could only really imagine before. My images are usually a bit otherwordly... the one on the left is a thumbnail of my latest. Most every application is equipped with an eyedropper, the tool that lets us grab some irresistable color off the screen, which is a wonderful feature and so basic when you think about the whole point of the software. Over the years, though, it can sometimes be a bit of a frustrating feature as well, since in most programs, that irresistable color needs to be on one of the program's own windows. Well sometimes it just isn't, it's somewhere else. This can lead to all manner of workarounds to get the code for that color.

I had long resigned myself to this situation, as I imagine most everyone has. Then one day I was looking at a newsletter that had a link to what was touted as a must-have app... it was a program called ColorPic, from a company called Iconico, so I checked it out... it only runs on Windows, though, which was OK since I'd switched... and it really is an amazing little tool. It will grab any color from anywhere on the screen, viewed through a little yet highly magnified window located on its panel which it can actually see through; the picker is just one pixel, so it has the precision I like and usually need. Amazingly, it's free. Mostly I just use it to get the color code, but it has all sorts of useful features like custom palettes and several ways to look at the data. Oh... I'm not in any way connected to these folks, I just thought I'd share this as it's saved me a heck of a lot of time and it's free to boot. Can't beat that. They make quite a few other interesting things too, some free, some not. So... if you're on a PC, in a cross-platform shop, or run Windows apps on your Intel Mac then most definitely get this program.

Truly an amazing program, Photoshop, with its capabilities so numerous that even pros with years of constant, daily professional use discover new tricks all the time, is useful beyond all expectations. There are websites, forums and magazines devoted to this one application. And I refer only to it's out-of-the-box form. There are a multitude of add-ons that extend it even further.

Anyway, enough of that. Let's say you are working on a project and you've made up a layer that you really are well pleased with. It could be anything, a shape, an image, a pasted photo, text. You may at times, however, come to the conclusion that it's still missing something... it doesn't "pop" enough, there's not quite the definition or the contrast or the vibrancy to the layer that you'd envisioned.

I chanced on this trick a while ago while experimenting one day. As you may know, the layers in Photoshop interact with each other. They even do so, I've found, if your blend mode is set to normal. I had stumbled across an easy way to get the layer to stand out without affecting its style. All I'd done was to make a duplicate layer, with both layers at normal blend. The color reinforcement between the layers adds the vibrancy you seek... and it's so simple, especially when you think about how the program works. You can repeat it more than once to amplify the effect if needed. Give it a try, you're sure to like it.

I really should note here that this technique will work in any imaging program that uses layers with blend modes, so it's something that you can take with you. In the picture, the word 'view' has been given this treatment...

That brings us to the close of the first issue of the New Year and I do hope it was an enjoyable read for you. Our readers have a variety of interests and I'll be sure and cover them all as time goes by. Do feel free to contact me if you have any feedback, questions, concerns or to discuss any project ideas you may have. With that, I wish you a healthy and happy time filled with prosperity. Be well.

Sincerely,


Iggy Makarevich
IFM Productions LLC

phone: 203.253.8391 cell or 203.661.9326
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This email was sent to iggymak@ifmproductions.com, by iggymak@ifmproductions.com
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